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                                              WRITING COURSE DESCRIPTIONS

The description of your course is your selling and marketing instrument. This as much convinces readers that your class is sufficiently valuable and that they should commit their time and money to take it. Here are five tips for writing interesting and informative course descriptions.

1. Use in complete sentences.
Incomplete sentences communicate in a more personal, friendly way.

2. Write in the second person.
Writing the course description in third person is a "distancing" strategy. "The participants will have an opportunity to..." refers to them. When you write the same sentence as "You will have an opportunity to...", you are using inclusive language. Consider using action words from the list below.

3. Short course descriptions.
Keep the length to 50 words or fewer per course description, excluding titles, instructor name, date, times, and location.

4. Include instructor information.
It is important to include some information about yourself at the end of the course description.  Instructors are often the reason that people sign up for a class and increases the credibility of your course. Statements such as "Mary Smith has been making quilts for 50 years" will establish Mary's experience and give participants an idea of the skill level of their instructor. This should be about 50 words as well.

5. Start on the right foot.

 Attract your students with the first sentence using one of the five different techniques below:

  • •Use an impressive fact, such as "Lighting is the key to good photography."
    •Use humor: "Since choking is not an option for dealing with difficult people...".
    •Use a benefit of participation: "There are at least ten ways to increase your retirement savings, and you can put all of them to work for you in one week."
    •Use a definition: "Batik is the age-old art of dying cloth using wax and dye."
    •Ask a question. This will immediately engage the reader, who will inevitably want to find out the answer. "Why does my car go "ping,ping?"