Business & Marketing-
Course Descriptions
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[ HOME | DEPARTMENTS | B&M COURSE DESCRIPTIONS ]
- BUSA- Business Administration and Economics
- E ST- Experimental Statistics
- ECON- Economics
- FIN- Finance
- MGT- Management
- MKTG- Marketing
- BMGT- Business Occupations
- HOST- Hospitality Services
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| BUSA- Business Administration and Economics |
| BUSA 111 Business in a Global Society 3 cr. |
|
Overview of the global environment of business and the
development of business as an integrative, cross-disciplinary
activity.
Prerequisite: BCIS 110G or C S 110G or concurrent enrollment. |
| E ST- Experimental Statistics |
| E ST 251 Statistics for Business and the Behavioral Sciences 3 cr. |
|
Techniques for describing and analyzing data; estimation,
hypothesis
testing, regression andcorrelation; basic concepts of
statistical inference. Prerequisite: C or better in MATH 120. Same as STAT 251 . |
| ECON- Economics |
| ECON 201G Introduction to Economics 3 cr. |
| Economic institutions and current issues with special emphasis on the American economy. |
| ECON 251G Principles of Macroeconomics 3 cr. |
|
Macroeconomic theory and public policy: national income
concepts,
unemployment, inflation, economic growth, and international
payment problems. |
| ECON 252G Principles of Microeconomics 3 cr. |
|
Microeconomic theory and public policy: supply and demand,
theory of
the firm, market allocation of resources, income distribution,
|
| FIN- Finance |
|
FIN 206 Introduction to Finance 3 cr. Prerequisites: either ACCT 202 and ECON 251, or ECON 252 and MATH 115, or consent of instructor. |
| MGT- Management |
| MGT 201G Introduction to Management 3 cr. |
|
Covers the functioning and administration of different types of
complex
organizations. Concepts and theories of management and
organizational behavior. |
| MKTG- Marketing |
| MKTG 203 Introduction to Marketing 3 cr. |
|
Covers processes, functions and principles in the current
marketing system. Includes role of marketing in the economy, types of markets, product development, distribution channels, pricing and promotion strategies, market research and management of the processes. |
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| BMGT- Business Occupations |
| BMGT 110 Introduction to Business 3 cr. |
|
Terminology and concepts of the business field. Role of
accounting,
computers, business management, finance, labor, and
international
business in our society. |
| BMGT 112 Principles of Banking 3 cr. |
|
Banking in today’s economy: language and documents of banking,
check processing, teller functions, deposit function, trust
services, bank bookkeeping, loans, and investments. |
| BMGT 126 Retail Management 3 cr. |
| Phases of retailing, including types of retail outlets and basic problems of organizing and operating a retail store. |
| BMGT 132 Principles of Selling 3 cr. |
| Analysis of customer behavior, persuasive communication, process of the sales interview. |
| BMGT 136 Fundamentals of Buying and Merchandising 3 cr. |
|
Covers operational aspects of procuring and selling merchandise
for the
retail store. Procedures covered are buying, receiving, pricing
strategies, sales promotions and operational controls. |
| BMGT 138 Advertising 3 cr. |
|
Psychological approach to non-personal consumer persuasion;
applied
techniques in media selection, layout mechanics, production
methods, and campaign structures. |
| BMGT 140 Principles of Supervision I 3 cr. |
|
Principles of supervision emphasizing planning, organization,
rating of
employees and procedures to develop good morale. Introduction to interpretation of case studies. |
| BMGT 150 Income Taxation 3 cr. |
|
Federal income taxation of individuals, sole proprietorships,
partnerships,
corporations, trusts, and estates with particular reference to CLU, life insurance and annuities. |
| BMGT 175 Introduction to Business Finance 3 cr. |
|
Understanding financial systems and the methods businesses use
to
acquire and use resources is an important tool for the managers.
This course provides an overview of the financial inner workings of businesses and corporations. |
| BMGT 191 Students in Free Enterprise 1 cr. |
|
Students in Free Enterprise is an international organization
promoting
and teaching business entrepreneurship. Students will learn teamwork, leadership, and networking skills by participating in regional and international business competitions and community service projects. May be repeated for a maximum of 6 credits. Restricted to majors. |
| BMGT 201 Work Readiness and Preparation 2 cr. |
|
Instruction in methods of selection, seeking, acquiring and
retaining employment. Addresses work success skills, business etiquette, employer expectation and workplace norms. |
| BMGT 202 Career Management 1 cr. |
|
Developing and implementing career plans through decision making
framework to gain personal success and satisfaction within
today’s social and global workforce. Prerequisite: consent of instructor. |
| BMGT 205 Customer Service Practices/Techniques 3 cr. |
| Techniques to attract and keep customers: communications, phone skills, handling customer complaints. |
| BMGT 210 Marketing 3 cr. |
|
Role of marketing in economy, types of markets, product
development,
distribution channels, pricing, promotion of goods, market
research, consumer motivation, and management of marketing process. Prerequisite: BMGT 110. |
| BMGT 211 Marketing for Bankers 3 cr. |
|
Concepts and philosophies of marketing; information, research,
target,
the marketing mix, and market planning.
Prerequisite: BMGT 112. |
| BMGT 212 Supervisory and Leadership Trends 3 cr. |
|
Current trends in marketing, merchandising, sales promotion and
management; in manufacturing, merchandising and service types of businesses. Extensive use of practical student project. Prerequisites: ENGL 111G, MGT 201G or consent of instructor. |
| BMGT 213 Consumer Lending 3 cr. |
|
Principles of credit evaluation, types of credit, marketing,
collections,
legal aspects, installment lending, leasing management,
insurance, and rate structure and yields. Prerequisite: BMGT 112. |
| BMGT 215 Banks and the Money Supply 3 cr. |
| Practical application of the economics of money and banking. Required of all students electing the banking option. |
| BMGT 221 Cooperative Experience I 1–3 cr. |
|
Student employed in approved work site; supervised and rated by
employer
and instructor. Each credit requires specified number of hours of on-the-job work experience. Prerequisite: consent of instructor. Restricted to BMGT majors. Graded S/U. |
| BMGT 223 Supervision and Labor Relations 3 cr. |
|
Federal acts affecting business and industry, supervisor’s
responsibility
for effective labor relations, union contracts, grievance
procedures, and job and safety instruction. |
| BMGT 225 Introduction to Commercial Lending 3 cr. |
| Commercial lending overview, the lending process, portfolio management, and regulation and business development. |
| BMGT 228 Business Start-Up: Financing, Regulations and Operations 3 cr. |
|
Business start-ups are often unaware of the intricacies of
financing, governmental regulations and operational details. This course prepares the student to seek and utilize the most opportune financing available and ensure that pertinent governmental and tax regulations are followed. Prerequisite: BMGT 274 and BMGT 276 or consent of instructor. |
| BMGT 229 Business Start-Up: Marketing for Success 3 cr. |
|
This course teaches students the essentials of real world
marketing as
a means of ensuring the success of their business. Marketing plans, research and customer identification are covered as well as advertising methods that work to create sales. Prerequisite: BMGT 274, BMGT 276, and BMGT 228 or consent of instructor. |
| BMGT 231 Legal Issues in Business 3 cr. |
|
Application of fundamental legal principles to business
transactions.
Sources, functions, and objectives of law, including federal and New Mexico court systems and procedures, criminal law, torts, contracts, and sales, and Uniform Commercial Code. |
| BMGT 232 Personal Finance 3 cr. |
|
Budgeting, saving, credit, installment buying, insurance, buying
vs. renting
a home, income tax statement preparation, investment, and estate disposalthrough will and trust. |
| BMGT 233 Law and Banking 3 cr. |
|
Basic commercial law as it relates to banking and bank
transactions.
Prerequisite: BMGT 112. |
| BMGT 235 Credit Administration 3 cr. |
|
Covers factors influencing and determining loan policy: methods
of
credit investigation and analysis, credit techniques, credit problems, and types of loans. Prerequisites: BMGT 213, BMGT 225, or consent of instructor. |
| BMGT 239 Visual Marketing Techniques 3 cr. |
|
Provides a basic understanding of visual marketing and
merchandising
techniques. The importance of effective presentation of a store and its merchandise is covered, as is line, balance and artistic display. |
| BMGT 240 Human Relations 3 cr. |
|
Human interactions in business and industrial settings.
Motivation and
learning experiences as related to problems of the worker and supervisor. Practical applications of human behavior. Prerequisite: CCDE 105N or higher or BOT 105 or higher. |
| BMGT 245 Bank Investments 3 cr. |
|
Covers nature of bank investments, relationship of investment
management
to other functional areas of the bank, and factors that affect investment strategies and decisions. Prerequisite: BMGT 112 or consent of instructor. |
| BMGT 248 Introduction to Quality Management 3 cr. |
|
Introductory practices of total quality management practices
aimed at all
levels of an organization to continually improve performance to include competitiveness in today’s business world. |
| BMGT 250 Diversity in the Workplace 3 cr. |
|
Concepts of culture, diversity, prejudice, and discrimination
within the
domestic workforce/society.
Prerequisite: BMGT 110. |
| BMGT 255 Special Topics I 1–6 cr. |
|
Specific subjects to be announced in the Schedule of Classes.
May be repeated for a maximum of 12 credits. |
| BMGT 258 Cash, Inventory, and Credit Control 3 cr. |
|
Cash and inventory control and management; credit management.
Prerequisite: consent of instructor. |
| BMGT 259 Budget and Cost Control 3 cr. |
|
Standard costs, variable costing, absorption costing, formal
budgeting
process, responsibility accounting for cost and profit centers, inventory management techniques, risk adjusted capital budgeting, cash management, credit management, internal checks. Prerequisite: consent of instructor. |
| BMGT 260 Real Estate Practice 3 cr. |
|
Covers the real estate market, real property ownership and
interest,
deeds and descriptions, property transfers, contracts, finance and appraising, license law, agency law, and contract law. |
| BMGT 261 Real Estate Appraisal 3 cr. |
| Principles and techniques of residential real estate appraisal. Not designed to train individuals as independent fee appraisers. |
| BMGT 263 Real Estate Sales Techniques 3 cr. |
|
Improvement of sales techniques: selling yourself, offers to
purchase and
counter offers, buyer’s rights, meeting objectives, closing techniques, prospecting, and financing. |
| BMGT 264 Real Estate Law 3 cr. |
|
Case studies based on court interpretation of civil actions
involving contract
law and agency laws; rights and obligations of the real estate agent with regard to contractual and fiduciary duties owed to the parties represented. Cases taken primarily from New Mexico. Same as PL S 264. |
| BMGT 265 Real Estate Finance 3 cr. |
|
Financing real property, the money market, sources and cost
determinants
of mortgage money, financial leverage, value of existing mortgages in relation to the current market, and purchaser qualification. |
| BMGT 268 Real Estate Broker’s Basic Course 3 cr. |
|
Provides necessary information and prepares students to sit for
basic
state real estate license.
Prerequisite: BMGT 260. |
| BMGT 271 Practical Applications for Microcomputers in Business 1-3 cr. |
|
Owner/manager approach to use of microcomputers: systems design,
software, business applications such as inventory, balance sheets, accounts receivable. Hands-on experience. Prerequisites: C S 110G, ACCT
251 and BMGT 216. May be repeated for a maximum of 6 credits
under
different subtitles. |
| BMGT 272 E-Commerce Applications 3 cr. |
|
Introduces the many forms of e-commerce and emerging
technologies
that will impact the businesses of tomorrow.
Prerequisites: OECS 105, CS 110G or B CS 110G. |
| BMGT 274 Business Start-up: Orientation for Entrepreneurs 3 cr. |
|
Teaches the skills to effectively conceive, plan and open a
business. Initial
course in a series aimed at preparing individuals to start and run their own business. |
| BMGT 276 Advanced Business Plan Development 3 cr. |
| Preparing a detailed business plan as the first step in creating a successful business. Prerequisite: BMGT 274 or consent of instructor. |
| BMGT 277 Small Business Management 3 cr. |
|
Study of the principles, advantages, and problems of owning or
operating
a small business. Location, capital, marketing, control, and sales promotion. Prerequisite: BMGT 110. |
| BMGT 280 Introduction to Human Resources 3 cr. |
|
Personnel functions encompassing job analysis, recruitment,
selection,
training, appraisals, discipline, and terminations.
Prerequisite: BMGT 110 |
| BMGT 282 Introduction to International Business Management 3 cr. |
|
Overview of the social, economic and cultural environment of
international
business transactions.
Prerequisite: BMGT 110. |
| BMGT 285 Introduction to Manufacturing Operations 3 cr. |
|
Introduction to issues related to manufacturing, including an
overview
of the production function, product design and development,
location, layout, forecasting, planning, purchasing, materials/inventory, and quality management. Prerequisites: BMGT 110 and BMGT 140. |
| BMGT 286 Introduction to Logistics 3 cr. |
|
Overview on the planning, organizing, and controlling of
transportation,
inventory maintenance, order processing, purchasing,
warehousing, materials, handling, packaging, customer service standards, and product scheduling. |
| BMGT 287 Introduction to Export/Import 3 cr. |
|
Procedures and documentation for exporting and importing
products.
Emphasis on NAFTA regulations and other U.S. border operations crossings. Prerequisites: BMGT 110 and BMGT 282. |
| BMGT 290 Applied Business Capstone 3 cr. |
|
Refines skills and validates courses taken in ABUS program.
Business
simulations, case studies and projects used to test and improve business practices. Prerequisites: BMGT 110, BMGT 140, BMGT 210, OWBU
231 and BMGT 221. Student must be within 25 credits of
graduation.
|
| BMGT 298 Independent Study 1–3 cr. |
|
Individual studies directed by consenting faculty with prior
approval
of department chair.
Prerequisites: sophomore standing with 3.0 GPA. Maximum of 6 credits may be earned. |
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| HOST- Hospitality Services |
| HOST 201 Introduction to Hospitality Industry 3 cr. |
|
Overview of hospitality industry; organization and operation of
lodging,
food and beverage, and travel and tourism segments; focus on career opportunities and future trends of hospitality industry. |
| HOST 202 Front Office Operations 3 cr. |
| Hotel/motel front office procedures detailing flow of business, beginning with reservations and extending to the night audit process. |
| HOST 203 Food and Beverage Operations 3 cr. |
| Food service management, sanitation procedures, menu planning, purchasing, storage, and beverage management. |
| HOST 204 Promotion of Hospitality Services 3 cr. |
| Organization of hotel marketing functions; developing a marketing plan to sell the varied services of the hotel/motel property. |
| HOST 205 Housekeeping, Maintenance, and Security 3 cr. |
|
Function of housekeeping departments, including personnel,
sanitation,
maintenance, and materials. A survey of security procedures to include guest protection and internal security of hotel/motel assets. |
| HOST 206 Travel and Tourism Operations 3 cr. |
|
Transportation, wholesale and retail operations, attractions,
the traveler,
tourism development, and operational characteristics of tourism business. |
| HOST 207 Customer Service for Hospitality Industry 3 cr. |
|
Concepts of service and the customer, integrating the need for
service
quality, and the continuing efforts to maximize returns for the operation. Classic service styles as well as more modern service techniques are covered. Students gain in-depth managerial knowledge, planning skills, and hands-on techniques for consistently delivering quality and service in a variety of operations. |
| HOST 208 Hospitality Supervision 3 cr. |
|
Strategies for directing, leading, managing change and resolving
conflict.
Prepares students to meet expectations of management, guests, employees, and governmental agencies. |
| HOST 209 Managerial Accounting for Hospitality 3 cr. |
|
Prepares students to make effective business decisions based on
financial
report information; forecasting, budgeting, cost analysis.
Prerequisite: BOT 120 or ACCT 252. |
| HOST 210 Banquet Operations 3 cr. |
| Banquet operations, including computer coordination, planning, set up, service, and completion. |
| HOST 211 Food Production Principles 3 cr. |
|
Introduction to kitchen design, workflow, and commercial
equipment.
Techniques, methods, and application of basic food production principles. Practical experience in cooking processes. |
| HOST 212 Advanced Food Production 3 cr. (2+2P) |
|
Selection and use of ingredients. Demonstrations of classical
and modern
cooking, preparation techniques, and garde-manger functions. Recipe design and analysis. Prerequisite: HOST 211. |
| HOST 213 Professional Baking Operations 3 cr. (2+2P) |
|
Fundamentals of baking, including leavened and yeast
productions,
breads, cakes, pastries, and cookies. Exposure to commercial
equipment and processes. Introduction to commercial alternatives to scratch-preparation methods. |
| HOST 214 Purchasing and Kitchen Management 3 cr. |
|
Technical purchasing concepts, product selection, and
specifications.
Safety and sanitation as they relate to food service
establishments. Prepares student for work with HACCP programs. Prerequisites: HOST 203 |
| HOST 216 Event Conference and Convention Operations 3 cr. |
|
The ability to successfully plan, organize, arrange, and execute
special
events is critical to the success of many hospitality
organizations. This course gives the student a grounding in the skills necessary to achieve success in this area. A variety of events are discussed and the similarities and differences with conferences and conventions are explored. Students are taught to organize and plan events of varying type and durations. Sales, logistics, and organizing skills are emphasized. |
| HOST 218 Advanced Baking Techniques 3 cr. (2+2P) |
|
Advanced techniques of the pastry chef are explored and
developed.
Students are exposed to classical forms and techniques. Modern methods of preparing traditional pastry and baked goods will be introduced. Prerequisite: HOST 213. |
| HOST 221 Cooperative Experience I 1–3 cr. |
|
Student employed in approved work site; supervised and rated by
employer
and instructor. Each credit requires specified number of hours of on-the-job work experience. Prerequisite: consent of instructor. Restricted to majors. Graded S/U. |
| HOST 222 Cooperative Experience II 3 cr. |
|
Continuation of HOST 221.
Prerequisite: HOST 221. Restricted to majors. Graded S/U. |
| HOST 255 Special Topics 3 cr. |
| Specific subjects to be announced in the Schedule of Classes. Restricted to majors. |
| HOST 290 Hospitality Service Capstone 3 cr. |
|
Refines skills and validates courses the student has taken in
hospitality
program Business simulations, case studies and projects used to test and improve hospitality business practices. Prerequisites: HOST 201, HOST 203, HOST 207, HOST 208, HOST 209 and HOST 221. Restricted to majors. |
| HOST 298 Independent Study 1–3 cr. |
|
Individual studies directed by consenting faculty with prior
approval
of department chair.
Prerequisite: minimum 3.0 GPA and sophomore standing. May be repeated for a maximum of 3 credits. |
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